That's good to know, we did recently implement publishing UX to create free previews for these reasons, but uploaders haven't really experimented with it yet. Maybe user education is the missing piece here?

The site does have free videos with v4v monetization only, does that maybe need to be more obvious as a visitor?

justin_shocknet

Currently the product is you have to pay before you know what you'll get.

A good strategy would focus on getting customers through the door first and selling them stuff afterwards.