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Here's their actual page.
Stuff like this is important, I think. What does btc mean in the collective consciousness of the world? What message will resonate with people's actual experience? It's probably safe to say that btc has the anarcho-capitalist special interest group locked up, so how do you appeal to the other 99.8% of humanity?
As Robert noted, there have been some disagreements within the team regarding how maximalist or purist to make the show’s Bitcoin messaging. Ultimately though, the goal is to produce content that resonates with and pleases the Bitcoin community.
Will be interesting to watch.