Devs consistently have the worst ability to market things. Took me a while to figure out RGB is some sort of smart contracts layer for Bitcoin.
It's even more depressing to know Taro stole their concept (according to them), they have quite a few stuff in development that hopefully will pull ahead https://bitcoinmagazine.com/business/dr-maxim-orlovsky-on-storm-and-bitcoin-l2-l3-file-storage
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