I believe the near future of Bitcoin/LN adoption is going to come from competitions where people can win sats. Its very easy for organisers to set up and for now its very easy for people to get a LN wallet (Wallet of Satoshi).

What is needed is an organiser who can put event together in whatever form, and have the prize paid out to the winner. A website where people could set up their own events would be amazing. A sort of Ebay of events. Play starcraft 2? Having a tournament soon? Set it up on lntournaments.com (bad name) and pay the winner in sats. You can even charge a fee to enter the competition and not having to rely on sponsers for the prize even tho some LN companies might be happy to sponser!

The more i think about it, the more i believe this is the near term future of sats. Who doesent mind winning some BTC? You are taking minimal risk, who cares if it swings 50% in a month. Thats part of the fun you can argue from this persons point of view. Sats are also international, so people from all over the world can participate. No paypal account or bank account needed. Im actually surprised that BTC/Sats arent part of the prize in online competitions like games and stuff.