Great write-up.
However, gift-cards are the wrong analogy inasmuch as they are generally only good at the issuer, although you may find occasional pockets of gift-card exchange for value outside the merchant/retailer.
A better analogy, although one that is less familar to contemporary audiences, is company scrip. [1]
Company scrip was widely used in Factory towns in the developing US around the time of the industrial revolution. The company issued money replacement was accepted widely throughout a community in exchange for goods and services, but wouldn't be useful in the next town over, for instance.
I should probably write an essay about this given the recent interest in federated Chaumian ecash...
You should definitely write that essay. I'd read it.
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