Personally it’s a labor of love for me. It took me many hours of video watching, forum reading over the course of 6 or so weeks for me to break down step by step how to get this node setup. Once it was up and running, I saw I started to earn routing fees and I was like oh that’s cool, but yea. Happy to do this to help my normie friends and family onboard to a lightning wallet for the initial wow this is amazing test and getting them to self custody. Also happy to help the lightning network in any way I can.