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I suspect subscriptions play into an identity-obsessed culture. You are who you subscribe to?
It's also the all-you-can-eat culture. Who doesn't love a bargain?
(I have a ton of subscriptions, but hardly ever go to a buffet or get the sushi version)
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Agreed with that. Almost all food brands don't only sell their wood - they're selling a lifestyle identity and an image with it
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