what is the thing that might make companies go “you know what, i don’t actually want automatic, repeat payments from my customers on a regular monthly schedule”
A competitor making more money without subscriptions. That's what's needed to kill this trend.
well i guess i could see one of two things happening to achieve that…
  1. a further push towards real-time subscriptions, where you’re billed by the day/minute/second/usage for better revenue predictability
  2. a return to paying full price for products upfront (which would be helpful in an era of high interest rates)
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