This probably depends on the product.
I needed Branta, so I was the first customer.
There was a total void of Antivirus-esq products focused on guarding my stack. Custodying Bitcoin on a consumer computer/laptop is risky. Moreso if you are building software on Bitcoin Core, playing with TOR, configs, etc. From there, I wanted my family to have Branta. And my friends, and so on.
this territory is moderated
Yes that's the beautiful grassroots push to product building.
The next step for product is typically accelerating mistake-making and hypothesis-disproving through many micro iterations.
Otherwise more effort put into bigger bets. More emotions at stake. Etc.
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