Yes that's the beautiful grassroots push to product building. 

The next step for product is typically accelerating mistake-making and hypothesis-disproving through many micro iterations. 

Otherwise more effort put into bigger bets. More emotions at stake. Etc.

I needed Branta, so I was the first customer.

There was a total void of Antivirus-esq products focused on guarding my stack. Custodying Bitcoin on a consumer computer/laptop is risky. Moreso if you are building software on Bitcoin Core, playing with TOR, configs, etc. From there, I wanted my family to have Branta. And my friends, and so on.

AMA with PlebLab's Top Builder teams!

This probably depends on the product.

I needed Branta, so I was the first customer.

There was a total void of Antivirus-esq products focused on guarding my stack. Custodying Bitcoin on a consumer computer/laptop is risky. Moreso if you are building software on Bitcoin Core, playing with TOR, configs, etc. From there, I wanted my family to have Branta. And my friends, and so on.