I agree, IMO it will continue to make sense for more and more companies to onboard to the bitcoin system. Just like every company evolved/is evolving through a 'digital transformation'.
But I wonder about the incentives for helping push this circular economy? If you're a Microstrategy or large fund with thousands of Bitcoin, it makes sense to invest in and drive all of the platforms and products around bitcoin to ensure the investment is worth it and create the circular economy.
But what about everyone else? Is owning a large enough allocation of bitcoin the only pure 'monetary' incentive and prerequisite for investing further in bitcoin/lightning companies?