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I look forward to looking at their numbers, if they grow and if they have a raw margin at all
I could see them building a Google/OpenAI competitor with proprietary data advantage. But realistically, it's just an unprofitable website that will have to sell out like crazy to stay alive once the funding runs out
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162 sats \ 2 replies \ @kr OP 29 Jan
if one believes that AI platforms will need to pay for data access, Reddit’s valuation could significantly change.
it’s by no means a certainty, but insight into the legal outcome of the “AI vs. Creator” battle that is brewing could guide someone to making a bet for or against Reddit.
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777 sats \ 1 reply \ @freetx 29 Jan
My relative works for a big DC lawfirm. He said the publishers have been salivating for last year over the recent NYT lawsuit against OpenAI.
Supposedly, the rumor he heard, is that OpenAI did exactly what you would expect them to have done....that is as a small startup they went to places like zlibrary and downloaded all the epubs they could get as part of their corpus.
Microsoft involvement makes it worse, as now the 'owner' has deep enough pockets to pay.
I think this ends in 1 of 3 ways: (a) Publishers reach deal with Microsoft and take part ownership of Open AI, (b) Publishers get a spotify-style 'streaming' deal from Microsoft (.00001 per use), (c) Publishers get a huge one-time payout.
Of course there are other possibilities as well but I think these would be most likely.
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110 sats \ 0 replies \ @kr OP 29 Jan
i hadn’t thought about the possibility of that first option before… would be kind of sad if that’s how this all played out.
options b and c seem more reasonable, but only option b really has the potential to fairly reward creators at every scale… though as @k00b mentioned in the AI poll thread, these things aren’t always fair.
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Only $5b? I know nothing whatsoever about their financials, but my impression from a pov of cultural relevance / influence makes me have a gut-check reaction that Reddit should be worth way more than that.
Always interesting to project the hazy view of influence onto dollars.
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117 sats \ 7 replies \ @kr OP 29 Jan
culturally, snapchat is also a major brand but it turns out they have a much harder time monetizing their business than Facebook and Google.
will be interesting to see how Reddit’s monetization efforts stack up to other social platforms.
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It's interesting to think about how much of this is bc of indirection -- if your revenue comes by packaging up users for some third party (e.g., the advertising model) then what does it take before you have material amounts of profit? Well, I guess we know what it takes, and we generally don't like it.
But when you don't have to be indirect anymore, and users can literally pay the site, and each other, then that's a whole other universe to operate in, which will have its own physics / dynamics. Though those dynamics will have to be discovered...
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84 sats \ 4 replies \ @kr OP 29 Jan
agree, still TBD on how the new dynamics on places like SN will stack up against existing advertising models.
lots of good opinions on either side of the issue.
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Interestingly, as of 2022 Reddit had an ARPU of only $0.6 (which is really, really low - they are not a popular or mainstream advertising platform, their cultural impact is disproportionate relative to revenue).
In SN terms that's 1400 sats per user per year in revenue.
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(This post officially makes more sats than a reddit user.)
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21 sats \ 1 reply \ @kr OP 29 Jan
that is low, can you share the source?
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As best I can tell that is genuinely an annual figure. Which if it is, is ridiculously little.
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0 sats \ 0 replies \ @gmd 30 Jan
I’m always fascinated that twitter and reddit are relatively so terrible at monetizing compared to FB. The topics we’re interested in are right there in our subscriptions and post history… I would think it should be easy to perform targeting.
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517 sats \ 5 replies \ @kevin 29 Jan
A bit of a mystery to me how Reddit isn't a money printer...
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154 sats \ 4 replies \ @kr OP 29 Jan
if you took over as CEO today, what changes would you make to grow revenue?
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1155 sats \ 3 replies \ @kevin 29 Jan
Short term: downsize + introduce paid subreddits Mid term: re-work tech to something that can run on less, if they're using AWS or similar I'd move off of that quickly Long term: Make the UX absolutely stellar
Hard to know for sure what to do without more information...
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interesting, and would the creator of a subreddit or the subscribers be responsible for making the payments?
i imagine it would be some kind of monthly subscription?
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833 sats \ 1 reply \ @kevin 29 Jan
Subscribers pay to join, creators split revenue with reddit 50/50 or something like that. Could also split with moderators somehow.
Yeah monthly or yearly with a discount.
Maybe I would even introduce some kind of bundle feature. Pick five private subreddits for the price of three etc.
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good ideas
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Surprised they are going public at that valuation. Do you know what the valuation was of their last private round?
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Ouch. Quite a haircut, especially considering a couple more years of dilution through stock based comp issuance.
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Should be interesting to see what happens when Reddit goes public. Arguably this will be the culmination of a journey that started around 2015ish that has gradually chipped away at a lot of what made Reddit, well, Reddit.
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43 sats \ 5 replies \ @kr OP 29 Jan
i wasn’t around on Reddit back then, what were the first signs of decay in your view?
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They were incredibly late to develop their own mobile app (or even a functional mobile web view). The sign of rot to me was when this design came through, but not because it served users better - it was launched as a better interface for serving ad formats and avoiding ad blockers.
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52 sats \ 1 reply \ @kr OP 29 Jan
i was surprised by how slowly they rolled that change out… if i recall correctly, for years Reddit allowed people to use either the new version or the old version of the UI.
to me the fact that their team couldn’t internally commit to picking just one design was a signal that the company wasn’t well aligned on a path forward.
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Even today you can still use their “old” website. I’m really surprised they haven’t killed it yet since they effectively killed third party apps with their API pricing changes.
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446 sats \ 1 reply \ @DEADBEEF 29 Jan
I was pretty new to Reddit having joined back in 2014 so I didn’t really notice it at the time. Looking back I would say the first major sign was when interim CEO Ellen Pao fired a very popular employee that was responsible for organizing popular AMA’s. There was a huge community revolt and the CEO stepped down after only 8 months.
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10 sats \ 0 replies \ @kr OP 29 Jan
interesting, hadn’t even heard of Ellen Pao before
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Bankers letting Reddit users know how much their attention is worth.
Use the Nostr opt out monetization of your attention.
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They have all chance for this to happen, because it a a tech company, and the hype is big around
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