💯 We’re reaching the point in my opinion whereby private solutions will soon offer superior UX.

Faster onboarding, cleaner flows, cheaper products without ID verification or fiat subscriptions to prove you have a pulse. Custom software with no more cookie tracking pop-ups and with legible privacy policies.

It may not be so simple in the physical world just yet, but proper online privacy is ramping-up everywhere. It’s more popular than ever as a ‘feature’ on the internet. The narrative has just been co-opted for so long by the likes of Apple & Google that we haven’t seen it surface in niche products, but I believe it soon will.