Yeah you're right, it's "marketing to devs" 

I don't think it's clear which is why I asked the question. It seems like it's written for everyone which means it's too technical for normals and has too marketing speak for technical people.

k00b

Clearly for devs. Imagine if, say, the Craigslist app could, in an afternoon, add the ability to connect to a lightning wallet so users could pay each other. Or literally any other app that wants users to exchange value with each other or pay for in-app services. 

joda

bitcoin

Scaling Bitcoin Apps with NWC

Alby

Genuine question: who are these article written for? Is it for someone googling for NWC or are they for developers? Consumers?

> Users connect wallets instantly or create a wallet account in no time.

Instantly is not an honest portrayal. When we have [nostr wallet auth](https://github.com/nostr-protocol/nips/pull/851) instant isn't as much of a stretch, but one-click-and-confirm is what someone should say about that.