good points. for context, this was initially designed in summer of 2022, and one of the reasons it was prioritized was that the cost of changing the design was very low then.

fwiw, i think it’s still very low, but the cost of introducing big design changes does grow over time.

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I agree with this, not for a 'i like this over that' change.  I would say the bar is high for changing it drastically.  It would be possible to take the existing logo and really expand on it without changing it, and the style does make sense for zapping.  I would lean toward at some point asking a pro 'see what you can do to spice up our existing' over 'see what you can do to create brand new.'  But open minded to ideas too, wouldn't mind an overhaul if it was just right, if you have a pro come on and come up with a great overall branding package that's really unique and legit.  It really is still early enough, even though I like what you have.  I like the design mockup though other than that, looks nice.