I don't know, Nic Carter may very well need to be outcasted. Bitcoiners don't like being associated with the bad names other projects bring. I think Nic Carter developed such strong cases for Bitcoin to do the very thing Bitcoiners want to stop. I think Nic Carter may very well have used Bitcoin as a recruiting mechanism for these other projects his company is invested in.

The reason other projects use Bitcoin as a recruiting mechanism is because of the common perception that someone who is interested in Bitcoin must be new and doesn't know about all the other stuff and hasn't gotten the scars from all the other stuff.