This is a great quote and emphasizes the subjective nature of value and highlights that value is assigned by individuals based on their ultimate ends or goals. Value is not inherent in objects or things themselves, but rather it is a reflection of how individuals perceive and react to their environment. This perspective suggests that value is a personal and internal aspect of human experience, shaped by individual desires, preferences, and perspectives. Consequently, what is valuable to one person may not hold the same value for another, reinforcing the idea that value is a subjective and individualistic concept.