A Modern Approach to Building Successful User-Centered Product.

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Build Better Products Cover Paperback + Ebooks i US$54.99 Add to cart Ebooks only i US$44.99 Add to cart Build Better Products build better products spot image A Modern Approach to Building Successful User-Centered Products By Laura Klein

Published: November 2016 Paperback: 368 pages Paperback ISBN: 978-1933820-58-3 Ebook ISBN: 978-1933820-45-3 It’s easier than ever to build a new product. But developing a great product that people actually want to buy and use is another story. Build Better Products is a hands-on, step-by-step guide that helps teams incorporate strategy, empathy, design, and analytics into their development process. You’ll learn to develop products and features that improve your business’s bottom line while dramatically improving customer experience.

Testimonials This book should be mandatory reading for anybody making product decisions.

Eric Ries, author of The Lean Startup

If you’re looking to build a better product (and who isn’t?), Klein is here to help. Build Better Products is your go-to guide for relevant frameworks, useful exercises, and actionable expert advice.

Anne Raimondi, SVP of Marketing, Zendesk, and lecturer, Stanford Graduate School of Business

We all know that most products fail, but few books offer a prescriptive way to avoid this grim reality. Use Laura’s book to guide your product teams toward a successful end run.

Jaime Levy, author, UX Strategy

If you’re wondering what a creative product manager should be doing, just open this book. Bonus: Laura Klein is hilarious.

Alex Cowan, faculty, University of Virginia Darden School of Business

Laura Klein brings together empathetic design thinking and tough business/market analysis to help us build better products

Rich Mironov, author of The Art of Product Management

If you’re still not building products that make people’s’ lives better after reading this book, there’s really no one to blame but you. This book is that practical and actionable.

Cindy Alvarez, Director of UX at Yammer (Microsoft) and author of Lean Customer Development

Even experienced product designers will benefit from Laura’s clear, correct methods and advice. Read this book and give your current process a tune-up.

Marcus Gosling, VP Product, LTSE

Laura Klein’s new techniques for understanding customers work for both startups and big companies. And following her own advice, she shows us how to do it, and doesn’t just tell.

Ken Norton, Partner, GV

Table of Contents Foreword by Scott Berkun Chapter 1: Defining a Better Business Need Chapter 2: Understand Your User Better Chapter 3: Do Better Research Chapter 4: Listen Better Chapter 5: Have Better Ideas Chapter 6: Prioritize Better Chapter 7: Design Better Chapter 8: Create Better User Behavior Chapter 9: Identify Assumptions Better Chapter 10: Validate Assumptions Better Chapter 11: Measure Better Chapter 12: Build a Better Team