Do you aware of any sources or case studies on this topic? It would be interesting to see some data to it.

Practical next steps would be to model your CAC/LTV and to see how to incorporate on-chain fees into that model. 

I dunno, I didn't get much out of it. It gave me a "hope and change" impression without practical next steps.

It did get me thinking we need smaller units than sats though.  Maybe that's a use case for e-cash.

lightning

Liquidity on Lightning: Moving from UX to Economix

I dunno, I didn't get much out of it. It gave me a "hope and change" impression without practical next steps. 

It did get me thinking we need smaller units than sats though.  Maybe that's a use case for e-cash.