it wasn't b/c ppl really thought we'd runaway with the bitcoin or something like that (ultimately these are incredibly tightly regulated products, etc). but more so i pushed for it internally b/c i felt it was important for the ETFs as public vehicles getting a lot of attention to set the right example and demonstrate to the world that this isn't like gold where public transparency and secure custody are at odds. you can have both with bitcoin and that's a big deal. also post FTX i feel more strongly that we just need to keep moving norms this direction so that every honest actor by default has more transparency and as a result the bad actors are more easily identifiable