Given those advantages, which seem substantial, why would someone _not_ pick your ETF?  Is it purely a matter of brand / advertising (e.g., normies know who Fidelity is, or Blackrock is, but probably not ya'll)?

elvismercury

https://primal.net/e/note1e3zcfx5d2fmep258fp76km7stcfdhqyxdet9l7q4m2smkkc6uulsrdqmx6

I'm Hong, cofounder/CTO of Bitwise. AMA! 

hong

copy pasting my answer from here: https://primal.net/e/note1e3zcfx5d2fmep258fp76km7stcfdhqyxdet9l7q4m2smkkc6uulsrdqmx6

notable features:
- lowest fee amongst the four billion plus AUM products (20 bps)
- 10% of profits donation to devs (via opensats, brink, hrf)
- public transparency (only one to publish holding addresses)