As Bitcoin continues to track sideways, with a current sentiment of extreme fear and continued reports of its demise, it’s easy to lose the bigger picture. In 13 years Bitcoin has come from zero to an asset comparable to state-sized currencies, which is being discussed at the highest levels of government around the world.

Whilst the wider industry suffers from its own 2007-style financial crisis, where leverage, deception and greed risk an investor bloodbath, Bitcoins ethos remains morally and ethically sound. Bitcoiners' advice to avoid wider altcoin and Web3 proposals has arguably been vindicated. The maxim to hodl is being tested, but long term investors are holding the line.

Why is this? As Eric Weiss states, Bitcoin has grown to become a global phenomenon without a marketing budget. Let that sink in. The growth of Bitcoin has been viral. Individuals have become orange-pilled, and in various forms brought others into the fold. There is no one reason for this, and that is Bitcoin’s strength. It has utility for everyone.

High worth individuals, the middle class and low income groups are all affected by inflation. Yes, in the current environment, the impacts are more immediate for those with less assets. And, Bitcoin’s volatility isn’t a theoretical risk at this time. But even in periods of moderate inflation, compound effects mean that the dollar is losing value year on year.

Bitcoin advocates are confident in the medium term it is going to beat the dollar. Even Charlie Munger thinks the dollar is going to zero over the long term. What amount of Bitcoin constitutes a sensible scale of investment in open to debate, but, as one commentator opined in Bitcoin Magazine on Jul 13th “there is one clearly unwise allocation size when it comes to Bitcoin: zero.”