People don't understand that investing in MSTR is shorting the financial system (as opposed to just shorting the dollar by holding Bitcoin).
MSTR takes advantage of the easy access to capital/debt to buy Bitcoin. The true business is fundraising to take a (fiat-enabled) leveraged position against the dollar. Saylor may not appreciate Bitcoin the same way cypherpunks do, but he does understand it's position in our global economy as the scarcest asset on earth.