I agree with you on the whole, however is there a possibility Ordinals accelerated the flurry of productive activity in the Bitcoin space? Could it all have been a net positive for Bitcoin in the longrun, only time will tell.

Rather than just getting angry at the spam, it would be more productive to fight back through building the tools that ruin the incentives for the grifters. Make these things as efficient and easy as possible, so that anyone can do it. Pockets are only so deep, it cannot last.

how their projects change the incentives or undermine the monetary use-case (of Bitcoin)

if Ordinals is all it took to ruin Bitcoin then that's pretty depressing.