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While we have colored coins, these have never caught up and so I wouldn't say that the ship has sailed. Bitcoin is currently not crypto (where I'm using definition "crypto"="garbage"), but it's not as strong of a line as before because of ordinals.
Agreed that rollups provide some scale, but at most one order of magnitude and that's also hard to achieve in reality since they compete with all other stuff (and other rollups popping up now) for block space. Hearing the Citrea guys make some really bold (and naive) statements/claims doesn't fill me with confidence either.
So yeah, I think we will have to see. I'm happy to see that there are some reasonable paths to improve people's ability to transact and I'm unhappy that it will come with a wave of VC fuelled garbage.