Environmental, social, and corporate governance (ESG) is a framework that was established by the UN in coordination with financial institutions in 2004. It was an attempt to expand the boundaries of the Friedman doctrine, which limits the social responsibility of businesses to increasing shareholder value. ESG essentially seeks to introduce altruistic goals for businesses.

The business community's reaction has been both rational and ironic: it has sought to use and capture ESG to maximise profits for shareholders. According to Bloomberg, ESG is the fastest growing asset management class, which is expected to exceed $50 trillion in value this year. Yet, according to EY, ESG is confusing, opaque, and subject to rampant greenwashing.

Is this exploitation of a worthy initiative an isolated anomaly that can be corrected? Or, is it evidence of a wider and more malevolent decline in society? The reality is that this isn’t the only major fault within our systems. Everyone is aware of the soft corruption of competence and the hard corruption of honesty. These have cascaded and infected our institutions.

We now live in a world that has exploited and tainted progressive language: selfish designs are hidden behind worthy declarations. We have rejected hard truths in return for expedient fiction. To what end? Are we more resilient? Do we have more efficient systems? Is society fairer? Seemingly not. This seems like an existential decline. Now is the time for honest new ideas.