A few design principles has carried me from the start.
  • A visualization is more intuitive than an endless list of data rows
  • Visualizations has to be practical. Many fail this step, making sites where transactions fly by or rain down etc but you can't really use it for anything. So combining visualization with something actually useful is the trick.
  • No settings, one config fits all. Reduces complexity. This is very Apple-inspired.
  • It has to be super easy to use for newcomers, but at the same time have all the advanced data and features for power users.. Also very Apple-inspired.