IMO the unit bias is one of the reasons why people shitcoin. "Oh look that coin.. it's totally affordable at 0.001 $ a coin unlike bitcoin.. if it ever went to 1 $ I will be rich". Very similar to pink sheet stocks. I mean people realize they are buying crap, but the psychology combined with pump&dump schemes still makes them do it.
Therefore let's standarize the use of sats (or uhm bits).