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Google agreed to destroy billions of data records to settle a lawsuit claiming it secretly tracked the internet use of people who thought they were browsing privately. Terms of the settlement were filed on Monday in the Oakland, California federal court, and require approval by U.S. District Judge Yvonne Gonzalez Rogers. Lawyers for the plaintiffs valued the accord at more than $5 billion, and as high as $7.8 billion. Google is paying no damages, but users may sue the company individually for damages.
The class action began in 2020, covering millions of Google users who used private browsing since June 1, 2016. Users alleged that Google's analytics, cookies and apps let the Alphabet (GOOGL.O), opens new tab unit improperly track people who set Google's Chrome browser to "Incognito" mode and other browsers to "private" browsing mode. They said this turned Google into an "unaccountable trove of information" by letting it learn about their friends, favorite foods, hobbies, shopping habits, and the "most intimate and potentially embarrassing things" they hunt for online.
Under the settlement, Google will update disclosures about what it collects in "private" browsing, a process it has already begun. It will also let Incognito users block third-party cookies for five years.
I hate to say it, but my instinct tells me that the relief sought should include more deterrance.
Lol so incognito will be incognito? I wonder how much of this data is used to feed their ad platform, I am sure theres some tasty data in there when people think they're googling in private
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And the this is news. Not surprised
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Keep those lawsuits coming. The privacy pivot is upon us.
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