It doesn't have to happen, but SBF sees this is a cheaper way to acquire a new batch of loyal customers, why spend on shitty ads when you can buy out distressed assets and act like a saviour, these casino users will love him for it and go back to the casino every day until they get rekt
This is how an ecosystem should work, you make bad bets you go out of business
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This kind of thing is never good, but it is part of the ecosystem. This must be taken as a warning, leaving your money in exchanges will never be profitable. Even if they give interest, you put your capital at risk.
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