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180 sats \ 10 replies \ @BitcoinIsTheFuture 4 Apr \ on: I'm Dhruv Bansal, co-founder of Unchained, AMA! AMA

Hi, I’ve been an Unchained customer for years with a multisig. I recently condensed some UTXO’s and it went really smooth. I’d like to ask some questions around the upcoming yearly fee you are going to charge. I get it’s hard to provide services for free, but the $250 feels like a lot especially for minimal engagement with your team and products, then inheritance planning is an additional fee. Would you consider more piece mail fees based on needs?

400 sats \ 9 replies \ @dhruv OP 4 Apr

Thanks for being a client! I could be snarky and say $250/yr is the same as a premium Netflix subscription...is a world-class key agent and collaborative custody platform worth as much to you as watching Netflix shows without ads? But that's not really fair because a lot of people probably have a similar worry as you do and, truly, I empathize. If you're at the beginning of your bitcoin journey, with not a lot of corn, or you're a young person early in your career when income is tight, every little bit of cash leaving your bank account hurts (and is less sats you can stack!).

With that said, Unchained's average clients have significant bitcoin holdings and, for them, this price is very reasonable -- some even say too cheap! It's challenging to build a monetization strategy that is reasonable for clients early in their journey with few assets as well as clients who have 1000s of coins. We do have some differently priced tiers now and will likely support more tiers in the future. Ideally we would be able to find a pricing model that worked for every client -- we're probably not there yet :)

0 sats \ 0 replies \ @BitcoinIsTheFuture 4 Apr

Thanks for the response. I got Bitcoin at the price I deserved which was the top in the spring of 2021, and I’ve been DCA’ing since. Going from $0 to $250 is a big jump for me as that can buy a good chunk of corn, but I understand. Like you said maybe in the future there will be different tiers. Unchained helps me sleep better at night!

0 sats \ 0 replies \ @Bell_curve 4 Apr

250 bucks per year is reasonable for a large stack of Satoshi

0 sats \ 6 replies \ @Bell_curve 4 Apr

How do you compare with Casa?

I am thinking of switching

63 sats \ 5 replies \ @dhruv OP 4 Apr

I think Unchained and Casa offer very similar custody products and I often say "If you're not going to use Unchained, please use Casa" -- I'd rather have people using Casa than self-custodying with a single key and losing it, or not self-custodying at all.

With that said, Unchained has financial services such as lending, trading, retirement, &c. baked into our platform, while Casa only focuses on custody. I think it's mighty convenient not to have to change your custody just because you want to buy or sell bitcoin, for example -- Unchained lets you go direct to/from cold storage!

Since you're a Casa customer already, you can probably figure out the switch to Unchained on your own, but if you need help check out our concierge onboarding program -- you'll get a chance to experience our service as well.