I would not have chosen to support ETH for the ~12-18 months that we did. That choice resulted in a lot of bad design choices, attempting to abstract away the differences between bitcoin and ethereum. Ripping out the ETH stuff and making our platform be bitcoin-native took months of time that could have been better spent. Our technology stack, our application architecture, our marketing narrative, our company culture -- they're all better now that we are just focused on bitcoin.

Best decision I made at Unchained? To ignore what my investors say, what my competitors do, and just listen to what my clients are asking me for. To obsess over making my clients happy and safe. To focus on low-churn and long-term retention instead of massive growth. These decisions have cost me, in the short-term, but in the long-term they're the reason Unchained is still here when so many others have failed.