Initially, I used to do it anytime, almost anytime but after sometime I realised that its better to talk and post content at the peak time as it usually gets more views.

Talking about routine, I am not so religious in anything. I do it as soon as I have formed an outline about what I wanna write or share.

Length? I don't think of it too much. If an idea requires more words, they will automatically add up. If it's short, the words must be minimum.