Starting July 1st, large and medium-sized supermarkets will be required to display signs on their shelves indicating products that have undergone reductions in weight or volume. The corresponding decree was signed by the government this week and is set to be published in the official gazette in the coming days.
"This is a crucial step in the fight for transparency owed to consumers," stated Olivia Grégoire, the Deputy Minister responsible for trade. "The practice of shrinkflation is deceitful," added Finance and Economy Minister Bruno Le Maire, declaring, "We're putting an end to it."
Last summer, Le Maire lamented the increasing cases of shrinkflation amid high inflation and announced the labeling requirement. French supermarket chain Carrefour had already taken action, publicly pledging to voluntarily label products affected by shrinkflation with an orange sticker.
It's essential to note: The government's actions, while notable, do not directly address monetary policy or its impact on inflation. The role of monetary policy, perpetual new credit creation, and high government debt continue to be sidelined in public discourse regarding inflation. Everything remains obscure, with blame often falling solely on businesses.