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121 sats \ 12 replies \ @k00b 23 Apr \ on: Wavlake Concerns nostr
I support being uniquely suspicious of VC funded businesses, but a business being VC funded isn't proof of anything. It's like a motive without a crime. I know for a fact @MaxAWebster and @rheedi0 are good people and wouldn't do anything intentionally grimy. I suspect the primal team, who I don't know personally, are also good people considering how highly people I do know speak of them.
@rheedi0, founder of Wavlake, is on here. He can maybe tell the story if there's one to be told.
That's good to hear; the lack of any response over the last couple of days (unless I missed it) was something I'd been concerned about, but the nature of social media is such that I may reasonably have seen something other people haven't.
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Speaking from experience, it's impossible to see, let alone respond, to all the accusations, and blind hate frankly, that you get while you're killing yourself to bring something new into the world.
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Thanks @k00b, appreciate you giving us the benefit of the doubt. What you said is spot on.
A lot of these criticisms are rooted in a very specific ideology about how podcasting 2.0 is supposed to work according to some people. Some of it is also based on a mistaken perception of what Wavlake is simply because we operate in the space.
Fact is: we've always been upfront about what we're trying to do and how we do it. That will surely evolve over time as we figure things out, but for now I think it's safe to say we've helped a lot of artists discover a cool new way to share their music and earn. We're just gonna keep focusing on doing more of that. And even better.
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Noted, and apologies for any stress this caused.
Could you elaborate on how podcasting 2.0 is supposed to work versus how Wavlake is using it? Furthermore, as a music rights owner (music publisher,) I've been trying to find more details about how Wavlake works at the royalty level. I'd love to present this as a potential outlet for the clients I represent, but need more info than what is displayed in your FAQ.
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We follow the spec closely, it's why all our music can appear on the likes of Fountain, etc. The truth is we don't know how all this will evolve over time, we're just making choices based on what seems to be working for people.
Royalties are complicated and we don't make any claims to solve for the different publishing, mechanical, streaming, over-the-air, licensing, etc categories. As you may know, each of these are enforced by different entities and can also change depending on jurisdiction. That said, direct payments to creators does create an opportunity to simplify a lot of this bureaucracy and accounting. We're just in the very early stages of unlocking this potential.
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As far as royalties go, I figured that was the case. Though, I'd still be curious to see what the onboarding process could look like for a potential client that is representing the rights of other artists and songwriters. In some cases only on the publishing side, in others on the master side, and yet in others on both sides.
Is it more of trial and error, or do you have support in place to help make the process more efficient?
Also, in thinking about how royalties are traditionally split up for songs and compositions, does v4v have solutions for potential clients that could come in as rightsholders (publishers, labels, etc.), but not necessarily as the direct creators?
I suppose I'm just thinking of the future of this. If it can't accommodate the bigger players (I don't consider myself that, my roster is only about ten or so artists) then I don't see a compelling path. In all my years working with artists, there are some that dig into the business end of things and they control all of their IP, but the majority would prefer someone else to take care of those details, even if they possess the knowledge.
I'm not knocking Wavlake (I love that it exists!), I'm genuinely interested in having more in-depth conversations around music and the intellectual property tied to it, and how processes can improve in this space.
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I agree, in part. I suppose it depends on how you're viewing the next steps in growth for music under the v4v model.
The systems (aka - the many traditional parties) that are currently in place have been built and evolved over time. Some are necessary to capture the most value from the very fragmented media landscape as it exists right now, others not so much.
In my opinion, to say that royalties are complicated because so many parties are involved, ignores how/why they came to be in the first place. This is aside from whether we agree that they should or shouldn't exist, whether they solve/ease the problems for which they were created to solve. The reality is that they DO exist.
In the next stage of growth for music under the v4v model, are you ONLY trying to capture the attention of those creators that are NOT deeply integrated into this traditional system? Or can there be processes in place to also capture the attention of those that are already operating "successfully" under the traditional model?
At this point, the independent landscape is growing quickly, but the majors still have a chokehold on much of the market. I'm not considering that a Warner Music or UMG can be converted to the v4v model (maybe way farther down the line,) but there are so many different size players between a UMG and a fully independent artist doing things on their own, or with just a manager.
It seems to me that you're starting from what you'd like the overall music royalty landscape to look like (simple royalty splits = few stakeholders), as opposed to where it actually is (complex royalty splits = many stakeholders.) This could be a fine approach, but it only serves a small fraction of the potential market. I have a very basic understanding of v4v, but it seems that it has room to attract a larger percentage of this market if it actually starts solving some of the problems that exist in the traditional space.
Maybe that's not what Wavlake was created for, maybe it's the next iteration? As usual, I pose more questions than answers, but I always welcome discussion.