Great questions. All those are valid concerns and a lot to try and bite off at once, which is why we're taking a more incremental approach. I can assure you that the Wavlake you see today is very much a prototype for a much bigger vision of what we think could be.
One thing to consider is that the distribution and payment model we've built doesn't necessarily have to adhere to a pure v4v application in every situation. For example, if a company wanted to create an ad with a song in it, that license could be secured with a Lightning transaction. And every airing/play of that ad would require the company to pay the artist X amount as part of the terms. That would just be part of the deal. This is just one example, I'm sure you can imagine many more.
In my mind, listeners sending sats to artists is just the tip of the iceberg. It's a really interesting application of this technology, but there are many other ways this could be used to the benefit of artists and consumers.
Absolutely! I appreciate the more detailed response.
Your example is an interesting one, and the sort of thing I had in mind. As it stands, the traditional model already has a (in my opinion, very broken) system of how to get royalty payments in the hands of the various rightsholders. I can see the Lightning network, or some variant thereof, being able to simplify this, without ignoring the complexities that currently exist within the royalty landscape. I hope that I'll be able to provide some value in this area.
I've actually begun talking to a couple of the more adventurous songwriters that I represent to see if they'd like to take a dip into Wavlake world. Maybe with just one single to see how it all works out, and what the process is like.
Another thought is that we'd be early in this space, and have a lot more room to grow and be creative, as Spotify and friends continue to dwindle songwriter's and artist's earnings.
reply