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I'm sure the majors are going to get called out, but I think a part of the problem is the community's marketing of three features simultaneously.
  1. privacy
  2. self-sovereignty
  3. hard-money
The mases don't care about any of these three things, but I'd wager privacy is the least cared about.
Think about it, rhetorically.
  1. How many people do you know bitch about google spying on them? Odd one or two. They don't really, they just love to search.
  2. How many people do you know bitch about their government's control over their finances? A bit more, who likes tax? Nobody, but every shuts up and pays. Some even defend it as necessary.
  3. How many people do you know bitch about any kind of inflation? Definitely this is the most popular of the three things.