I think it depends on the LSM

• In high LSM, they don't need bitcoin, they're already winning in the fiat game
• middle LSM - they still have so much trust in institutions and dont want to "risk" what they have even though they losing it slowly the gradual losses are rationalised by one or other media narrative
• Low LSM either haven't heard of it, or they don't have disposable income to put into it

Adoption is growing, among a stubborn minority who have disposable income, have lost faith in institutions and fiat money and as that minority grows, the rest will have no choice but to follow as they gobble up more of the worlds resources or rather perceived claims on them as bitcoin continues to monetise and suck the monetary premium out of other softer stores of value