Just as people assign additional value to specific NFTs. Like the "Dracula Castle" NFT, the supposed extra-value was derived from 'uniqueness' within a particular collection. Creating fake traction toward it, but it is BS.
However, it's crucial to understand that all satoshis are functionally identical and that the concept of rarity is artificially imposed and not recognized by the Bitcoin protocol itself. The notion of rare satoshis is, in fact, misleading. The Bitcoin network operates on the basis of unspent transaction outputs (UTXOs), which are the actual units transferred in a bitcoin transaction. UTXOs are indivisible and non-unique, meaning that the idea of owning a specific, rare satoshi is not supported by the network's design.
👀 Giacomo Zucco @ BTCPrague 2023 - "Ordinals" are retarded
THIS