Our plan is to let territories sell sub-territories, e.g. as the ~bitcoin founder, I will sell sub-territories for 10k/mo or any price I want. Someone can come along and buy ~bitcoin/mining or ~bitcoin/lightning for relatively low amounts. (Those sub-territories will also be able to sell sub-sub-territories and so on.)

So we'll have cheaper options when that arrives, and competition on pricing I hope, but for now these top-level ones are expensive.