Car talks with Ben Justman, founder of Peony Lane Winery, and shares his entrepreneurial journey, exploring topics like finding Bitcoin, winemaking, risk-taking, and the challenges of building a business. Justman discusses his high-altitude wines' unique flavors and aging process, offering insights into the winery's operations, capital requirements, and the pursuit of product-market fit. He also reflects on mistakes made in the first year and the importance of a long-term mindset. Against the stunning Colorado Rockies, Peony Lane Winery embodies a spirit of innovation and tradition, inviting listeners to discover the purest taste of the region's wine country.
Topics discussed:
- finding bitcoin
- making wine
- flavor
- aging wine
- winery
- risk
- entrepreneurship
- opex
- mrr
- capital
- pmf
- first year
- mistakes
- low time pref
- satoshi reserve
- 21
- authenticity
- one man show
- the why
- aspen
- colorado
- altitude wines
- john bonham