Doing Bitcoin the right way is hard.

If Bull Bitcoin wanted to take the easy path, we would have done what all the other exchanges are doing and would simply have offered a custodial wallet to our users. But our mission is not to sell numbers on a screen, fake paper bitcoin and IOUs. Our mission is to create sovereign individuals. If our clients don’t take full control over their wealth, we have failed them.

If we wanted to take the easy path, we would have offered shitcoin trading, NFTs, ICOs, yield and all sorts of nonsense. No doubt, we would today be far more wealthy.

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