Im not saying it is right. It just worked out for them that the value of each bitcoin went up, so they were able to replace everyones fiat...and maybe a little gain. Wouldnt the situation be worse if they werent able to give anything back?
The price of bitcoin in 2014 was between 400 and 800$ more or less, so the investment has multiplied x100 or so, they are returning 1/4 of the bitcoins, so in terms of fiat, everyone is winning.
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but it isnt the full 100x.
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Of course, if they're not with all the bitcoins back...
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