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I don't think we demonize it. My experience is maybe a little different but I see non-profits as people that try to stick to the original idea and not to be influenced by stakeholders and other people with money and power to tell you how to run your business. For profit is something we all have to do, we exchange our labor for financial gain, that's how we pay our bills. It is not "unconscious collaboration" since one signs the contract and agrees to terms. I bet this is different in other parts of the world but here in the capitalist America some people wear this as a badge of honor (that's personal preference) and have no issues with making tons of money. How much is enough? is a personal question only you can answer for yourself.
I understand your point but words have meanings. What you describe is 100% for profit but through a vision, i.e., "I want to make money this way". Ok, no problem, if you want to do that, don't give power over your business to people that don't share the vision, i.e., stake-holders. Stake-holders are not bullies, if they exist is because you invited them and all of what they have and what they can do is what you gave and what you allowed. It's pretty obvious: want to control your company? keep control. As simple as that.
"Unconscious collaboration" is not contract signing, it's "unconscious collaboration": you don't consciously care about the carboard box industry when you feed amazon workers in your bar nor vice-versa, yet they all collaborate with each other business without even thinking about it.
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