Survey methodology:
An online survey of 1,000 U.S. consumers was conducted by 8 Acre Perspective between August 12, 2021, and August 20, 2021. All respondents were between the ages of 25 and 64, and had primary or shared responsibility for household financial decision-making. All respondents were involved in some form of personal investing, with at least $10,000 in household investable assets (excluding workplace retirement plans or real estate), and at least $50,000 in household income.
I feel it should be "26% of American Personal Investors" or something similar. Still a high number though! Especially the decline in "definitely/probably would not" in the "Consideration of Bitcoin Investment Product" section.
Another interesting bit -- didn't realize so many were buying through money apps:
For example, 30% of investors chose to buy Bitcoin with a digital wallet or money app, such as Venmo or CashApp