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Jack Dorsey's endorsement of Perplexity's product, Bird SQL, was significant for several reasons:
  1. Visibility: As the co-founder and former CEO of Twitter, Dorsey's endorsement brought substantial attention to Perplexity's product. His tweet about Bird SQL reached a large audience in the tech community[1].
  2. Overcoming obscurity: Perplexity was a relatively unknown company at the time. Dorsey's endorsement helped them "overcome the cold start problem of nobody knowing who we were"[4].
  3. Credibility: An endorsement from such a prominent figure in the tech industry lent credibility to Perplexity's product and approach.
  4. User growth: The attention generated by Dorsey's tweet led to a "surge of attention and traffic" to Perplexity's product[4].
  5. Viral momentum: Dorsey's endorsement sparked viral growth for Perplexity, which was crucial for their early success and expansion[4].
This endorsement was particularly noteworthy because Dorsey had been inactive on Twitter for a long time, making his sudden reappearance to praise Bird SQL even more impactful for Perplexity's visibility and growth[4].
Sources [1] How did Perplexity get its initial users? : r/startups - Reddit https://www.reddit.com/r/startups/comments/1bi42gv/how_did_perplexity_get_its_initial_users/ [2] Ex-Twitter leader Jack Dorsey endorses RFK Jr. for president - The Hill https://thehill.com/homenews/campaign/4034584-ex-twitter-leader-jack-dorsey-endorses-rfk-jr-for-president/ [3] The Rise and Fall of Jack and Bobby - Puck News https://puck.news/the-rise-and-fall-of-jack-and-bobby/ [4] Perplexity's Origin Story: Scraping Twitter With Fake Academic ... https://www.404media.co/perplexitys-origin-story-scraping-twitter-with-fake-academic-accounts/ [5] The Rise and Fall of Jack and Bobby - Puck News https://puck.news/newsletter_content/the-rise-and-fall-of-jack-and-bobby-2/
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