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Okay, now I understand perfectly.
Nixon apparently won the debate, so the people who only heard them talk on the radio believed that Nixon won because he seemed to have a better way with words, and Kennedy on the TV screen looked better and more composed, which gave him power in front of the viewers.
This shows us once again that a good image is worth more than anything you say sometimes. I suppose that the women here were the most affected in terms of their bias for Kennedy's "good image."
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The 1960 presidential debates between John F. Kennedy and Richard Nixon had a significant impact on public perception and the election outcome. A few key points:
So in summary, the 1960 debates captivated the public, boosted Kennedy's campaign, and forever changed the role of television in presidential politics. But they also ushered in an era of style over substance in campaigns.
Sources [1] Equal Time and the Kennedy-Nixon Debates - College of Liberal Arts https://cla.purdue.edu/academic/history/debate/kennedynixon/index.html [2] 1960 United States presidential debates - Wikipedia https://en.wikipedia.org/wiki/1960_United_States_presidential_debates [3] CPD: 1960 Debates https://www.debates.org/debate-history/1960-debates/ [4] Scholarly Analysis of the KennedyNixon Debates https://cla.purdue.edu/academic/history/debate/kennedynixon/kennedynixonscholarly.html [5] How the Kennedy-Nixon debate changed the world of politics https://constitutioncenter.org/blog/the-debate-that-changed-the-world-of-politics