symbolism on brand-name clothing and really everything is a subtle form of mind control, which anchors the symbol onto an idea, concept, trend, or emotion - sophisticated "neuro-linguistic programming." people who are aware of this sorcery (social engineering) can be less influenced by it, but the people around them are still under mind control. accurate education and revelation will help break the spells.
just like in the movie "They Live, 1988" we can show people that symbolism and buzz words are nothing but indoctrination filling our attention span.