the transaction hash is customized to have the tx author's twitter handle and a bunch of leading zeroes
This part is incorrect :) I only learned about this transaction from mononauts tweet. While I did create b10c007c60e14f9d087e0291d4d0c7869697c6681d979c6639dbd960792b4d41 a while ago, I'm not related to this transaction. I obviously can't prove it..