I've started to tell people in my life, "Stop thinking about price and start thinking about quantity."
Because whenever we talk about affordability it's always about price. So the smooth-brain solution is obviously to subsidize, or control the price somehow, right?
Obviously anyone who's taken Econ 101 knows the problem with that, but most adults haven't taken Econ 101, or they've forgotten. But when you remind them that quantity is what matters, everything starts falling into place.