Want to know something easy that might seem insignificant but could have an impact? Try automating the 100k donation to rewards at the start of the day. Anyone, even a non-stacker, who visits the leaderboard will see the rewards and may be motivated to try it out. If you only give the 100k later, it could have the opposite effect. Non-stackers may see on the leaderboard that almost everyone is "losing" sats and conclude that it's not worth it.